Mansoor Ali

Luxury Fragrance Trends Shaping Consumer Behaviour Across Global Markets

The global fragrance industry is undergoing a notable transformation, driven by shifting consumer expectations, evolving cultural attitudes, and rapid digital influence. Luxury perfumes, once confined to heritage brands and elite clientele, are now at the centre of a broader conversation about identity, sustainability, and sensory experience. Across key markets in Europe, the Middle East, Asia…

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