Diaspora as Distribution: How Nigerian Communities Turned Afrobeats Global Before the AlgorithmsIntroduction:
Afro Beats: Origin, Struggles and Global Dominance Long before Spotify playlists and Apple Music editorial picks discovered Afrobeats, the genre was being distributed through a far more human and resilient network: the Nigerian diaspora. In London’s Peckham and Hackney, in Houston’s southwest side, in Toronto’s Scarborough neighbourhood, and in the markets of Paris’ 18th arrondissement,…