Most people have a leaving-the-house routine without really thinking of it as one. Keys, phone, wallet. Lock the door. Maybe a quick check that the hob is off. For a day out, that’s probably fine. For a week away, it isn’t nearly enough. An empty property is a different kind of fire risk to an…

The expansion of social media was easy: post as much as possible, apply hashtags, wish you luck. Today, it’s a different story. Platforms are fast, algorithms are updated on a weekly basis, and viewers scroll over the stuff that does not capture their attention within several seconds. Followers are still desired but it is now…

It can be overwhelming to scroll through the social feeds. Thousands of posts vie in the daily attention of their users, but few ever rise. The difference between influencers who are growing rapidly and those who are moving slowly is not due to the lack of luck, but rather to strategy, timing and more serious…

I have been hustling on Instagram and Tik Tok networks over the years, having to develop audiences for nothing, and maintain both client projects as a digital marketer. It is not that easy to grow, algorithms change, trends go away, and organic reach is mythical at times. That is why I have tried dozens of…

There is a specific kind of sinking feeling that occurs the moment you realize your car keys are no longer in your pocket. Perhaps you were enjoying a day of shopping at the Oracle, finishing a long shift at the Royal Berkshire Hospital, or getting ready to head home after a match at the Select…