Sally Traffic, born Sally Boazman, is a well-known name in British radio, best recognized for her role as the traffic reporter on BBC Radio 2. With a career spanning over two decades, Sally has earned the love and trust of millions of listeners across the UK with her distinctive voice, relatable personality, and vital traffic updates. In this article, we’ll explore Sally’s journey to stardom, her personal life, and why she remains one of the most cherished voices on British radio.
Early Life and Career Beginnings
Before she became a household name on BBC Radio 2, Sally Boazman started her career in the media industry working for London Weekend Television (LWT). She initially worked in the current affairs department, which laid the foundation for her career in broadcasting. After gaining experience at LWT, Sally transitioned into traffic reporting, where she joined AA Roadwatch and began contributing to local and commercial radio stations, offering traffic updates.
Her expertise in travel news and her engaging delivery style caught the attention of larger networks, and she soon found herself moving to more prominent roles at BBC Greater London Radio (GLR). Her time at GLR sharpened her skills and prepared her for one of the most significant roles of her career — a role that would make her a beloved figure in British radio.
Sally Traffic on BBC Radio 2
In 1998, Sally Boazman joined BBC Radio 2 as the station’s first full-time travel reporter. She quickly became a fan favorite, known for her lively and personable approach to delivering traffic updates. As “Sally Traffic,” she became a regular voice on the Steve Wright in the Afternoon show and later on Chris Evans’ Breakfast Show, providing essential travel information to commuters.
Her role was pivotal in transforming traffic updates from dry, formal bulletins into a more engaging and interactive experience. Sally often included live updates from drivers on the road, as well as updates on roadworks, accidents, and weather conditions, giving her audience a more personal and real-time perspective on traffic across the UK.
Sally’s unique style made her stand out. Her ability to remain calm during chaotic traffic situations, combined with her friendly tone, gave listeners a sense of comfort as they navigated their daily commutes.
Personal Life: Marriage, Family, and Relationships
Sally Traffic is known for keeping much of her personal life private, though she has been open about her experiences and views in interviews. She was previously married, though details about her husband or current relationship have not been widely publicized. Over the years, Sally has maintained a positive and down-to-earth public image, rarely delving into her private affairs.
While some rumors have surfaced regarding her husband’s illness or details about a partner named “Tom,” these claims have not been confirmed through credible sources. Sally herself has focused on her work and professional life, leaving her personal life out of the limelight.
Weight Loss Journey
One topic that has occasionally come up in media discussions is Sally’s weight loss journey. Over the years, Sally has openly discussed her commitment to staying healthy and active. Her lifestyle changes, including a focus on better eating habits and exercise, have led to a noticeable transformation. While she has not gone into great detail about the specifics of her weight loss, her efforts are widely respected and have inspired many of her listeners.
Sally’s Role Today: A Reduced Schedule
As of 2025, Sally Traffic has significantly reduced her hours on air, working primarily on weekends. While she still delivers important traffic updates on BBC Radio 2, her reduced presence on weekdays signals a semi‑retirement phase. Despite the lighter schedule, Sally remains a beloved figure and continues to be involved in various aspects of broadcasting, particularly with BBC Radio 2.
Her unique position as one of the UK’s most trusted voices in traffic reporting has cemented her legacy. She remains active on social media and occasionally participates in public speaking engagements and events, where she shares her experience in broadcasting and traffic reporting.
Sally’s Legacy: Making Traffic Reports Personal
Sally Traffic’s legacy lies in her ability to humanize the often monotonous and technical field of traffic reporting. Her approach to traffic news — with real-time updates, humor, and a personal touch — has made her a trusted companion to millions of drivers. Her friendly and relatable personality has made her a favorite on BBC Radio 2, and her contributions to radio have been widely praised.
Over the years, Sally has also been involved in various charitable initiatives and has taken on roles outside of radio, including voice-over work for major brands. She has authored a book, “The Sally Traffic Handbook,” where she shares her insights into driving, traffic, and her experiences in the radio industry.
Conclusion
Sally Traffic, or Sally Boazman, has become a cornerstone of BBC Radio 2, transforming traffic reporting into a more dynamic and engaging experience for listeners. With a career that has spanned over two decades, she remains one of the most recognizable and trusted voices on British radio. Whether she’s providing crucial updates on traffic conditions or offering a comforting voice during a stressful commute, Sally has earned her place as one of the most respected figures in broadcasting.
Though she has reduced her presence on air in recent years, Sally’s influence in the world of radio continues to be felt. Her ability to blend professionalism with personality has made her a true radio legend, and she will forever be remembered as one of the most iconic voices on BBC Radio 2.
