Introduction
Maxine Dwyer is a name that has become synonymous with extreme cleaning in the UK. As the star of the popular BBC One TV series, Clean It, Fix It, she has earned a reputation as a skilled, empathetic, and no-nonsense cleaner who tackles some of the most cluttered and neglected homes across the nation. With a unique approach that combines professional cleaning expertise with a deep sense of care and compassion, Maxine has become a household name, especially for those seeking to transform their living spaces into clean, organized havens.
However, Maxine’s work extends beyond the TV screen. As the director of Cachet Cleaning & Environmental Services, she has demonstrated her entrepreneurial spirit and commitment to providing professional cleaning services, both for ordinary homes and for those in need of extreme cleaning. Her expertise goes far beyond standard cleaning tips — she takes on homes that are in desperate need of a complete overhaul, restoring both cleanliness and order to chaotic environments.
The Rise of Maxine Dwyer: From Cleaner to TV Personality
Maxine Dwyer’s journey into the spotlight began when she became a key figure on Clean It, Fix It, a show that challenges her team — which includes builder Tommy Walsh and carpenter Asher Edwards — to revamp a home in a single day. The show, which premiered in 2021, has been a huge hit, showcasing Maxine’s extreme cleaning skills and her ability to turn cluttered, grimy spaces into pristine, functional homes.
Maxine’s role on the show is more than just about scrubbing surfaces; she brings an emotional and psychological depth to her work. Many of the families featured on Clean It, Fix It have been struggling with hoarding or living in unhealthy, cluttered environments, and Maxine’s interventions are nothing short of transformative. Not only does she clean, but she also helps families regain a sense of pride and dignity in their homes.
Her public persona as the “queen of extreme cleaning” comes from her ability to take on what others might deem impossible cleaning tasks. Whether it’s mold in the bathroom, years of dirt and grime in the kitchen, or a living room buried under piles of clutter, Maxine handles it all with remarkable expertise and a calming presence.
Professional Cleaning Expertise: Cachet Cleaning & Environmental Services
While her TV career has propelled her into the public eye, Maxine Dwyer has been working in the cleaning industry for many years. She is the director of Cachet Cleaning & Environmental Services, a company she co-founded, which offers professional cleaning and environmental services to both residential and commercial clients. The company’s services go beyond basic cleaning, specializing in extreme cleaning, hoarding cleanup, and sanitation, providing much-needed help for those dealing with challenging living situations.
Cachet Cleaning & Environmental Services operates with the same philosophy Maxine promotes on her TV show: thorough, compassionate cleaning that restores order to even the most chaotic environments. Maxine’s ability to approach these jobs with both professionalism and empathy is what has set her apart in the industry.
Maxine Dwyer’s Cleaning Philosophy
Maxine Dwyer’s approach to cleaning is grounded in the belief that a clean home is more than just a matter of hygiene — it is about mental well-being and emotional health. She has often spoken about how clutter and filth can weigh heavily on people’s minds, causing stress and anxiety. Her goal, through her work on Clean It, Fix It, as well as through her cleaning company, is to help people reclaim their homes and their peace of mind.
What sets Maxine apart from other cleaning experts is her ability to tackle extreme cleaning jobs without judgment. She understands that many people living in these conditions are facing personal struggles, and she treats every job with the utmost care and respect. Her ability to transform a home not just physically but emotionally is what makes her work so impactful.
Whether it’s through her appearances on TV or her real-world cleaning business, Maxine’s cleaning philosophy can be summarized in one word: empowerment. By restoring homes to a livable, healthy state, she helps families take back control of their spaces and, by extension, their lives.
Maxine Dwyer’s Personal Life: Family and Entrepreneurial Spirit
Maxine Dwyer is not just a cleaning expert; she is also a mother and entrepreneur. According to sources, Maxine co-founded Cachet Cleaning with her daughter, further showcasing the family-oriented approach that she brings to both her personal and professional lives. Her daughter, who is often mentioned in the context of her business, is a significant part of her work and entrepreneurial journey, helping to build Cachet Cleaning into the success it is today.
While Maxine keeps much of her personal life private, it’s clear that family is incredibly important to her. Her role as a mother and her ability to run a thriving business with her daughter demonstrate her commitment to both her career and her family life.
As for Maxine’s marital status, there is limited information available about whether she is currently married or in a relationship. However, her public life focuses more on her professional endeavors, and she has chosen to keep her personal relationships out of the spotlight.
Maxine Dwyer’s Impact: Transforming Lives One Clean at a Time
Maxine Dwyer has achieved far more than just cleaning homes. Through her work on Clean It, Fix It, she has made a significant impact on the lives of many families, helping them reclaim their homes and, in many cases, their sense of self. The show, and Maxine’s role on it, highlight the importance of home cleanliness in our mental and emotional health.
Her cleaning expertise goes beyond the physical act of tidying up a home; it is about creating an environment that is not only safe and sanitary but also emotionally uplifting. For the families featured on her show, Maxine’s cleaning interventions often represent a new beginning — a fresh start in a home that is now organized, clean, and manageable.
Through her work, Maxine has become a role model for many in the cleaning industry, proving that compassion and professionalism can go hand-in-hand. Her approach has helped elevate the cleaning profession, showing that it is more than just a job — it’s a service that can change lives.
Conclusion
Maxine Dwyer’s journey from a professional cleaner to a beloved TV personality is a testament to her skills, dedication, and passion for transforming homes and lives. As the star of Clean It, Fix It, she has demonstrated that extreme cleaning is not just about scrubbing floors and washing windows, but about restoring dignity, order, and peace of mind to families facing overwhelming living conditions.
Her expertise in the cleaning industry, combined with her entrepreneurial spirit and compassionate approach, has made Maxine a standout figure in the UK’s home renovation and cleaning scene. Whether through her Cachet Cleaning business, her television appearances, or her deeply empathetic cleaning style, Maxine Dwyer continues to inspire viewers and clients alike to tackle the clutter and chaos in their homes and, ultimately, in their lives.
